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The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
Mike Kuniavsky is a user experience designer, researcher and author. A twenty-year veteran of digital product development, Mike is a consultant and the co-founder of several user experience centered companies: ThingM manufactures products for ubiquitous computing and the Internet of Things; Adaptive Path is a well-known design consultancy. He is also the founder and organizer of Sketching in Hardware, an annual summit on the future of tools for digital product user experience design for leading technology developers, designers and educators. Mike frequently writes and speaks on digital product and service design, and works with product development groups in both large companies and startups. His most recent book is Smart Things: Ubiquitous Computing User Experience Design.
1. Typhoon: A Fable
2. Do a Usability Test Now!
3. Balancing Needs Through Iterative Development
4. The User Experience
Part II: User Experience Research Techniques
5. The Research Plan
6. Universal tools: Recruiting and Interviewing
7. User Profiles
8. Contextual Inquiry, Task Analysis, Card Sorting
9. Focus Groups
10. Usability Tests
11. Surveys
12. Ongoing Relationship
13. Log Files and Customer Support
14. Competitive Research
15. Others' Hard Work: Published Information and Consultants
16. Emerging Techniques
Part III: Communicating Results
17. Reports and Presentations
18. Creating a User-Centered Corporate Culture
Appendices
A. The Budget Research Lab
B. Common Survey Questions
C. Observer Instructions
| Erscheinungsjahr: | 2012 |
|---|---|
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780123848697 |
| ISBN-10: | 0123848695 |
| Sprache: | Englisch |
| Herstellernummer: | C2010-0-64844-9 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Goodman, Elizabeth
Kuniavsky, Mike |
| Auflage: | 2. Aufl. |
| Hersteller: | Morgan Kaufmann |
| Verantwortliche Person für die EU: | preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 28 x 186 x 232 mm |
| Von/Mit: | Elizabeth Goodman (u. a.) |
| Erscheinungsdatum: | 24.09.2012 |
| Gewicht: | 1,163 kg |