From NPR comes the definitive guide to podcasting--featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level.

Podcasts are everywhere. Whoever you are, whatever you love, there's a podcast for you: political junkie, sports fan, foodie, pop culture lover, or science nerd. In a booming audio storytelling landscape, "You should start a podcast" has become the new "You should start a blog." But any podcast enthusiast knows that, in such a vast and growing marketplace, quality varies hugely. The barrier to entry into podcast production--a mic and a laptop--is low, but the learning curve is steep. That's where NPR comes in.

In NPR's Podcast Start Up Guide, NPR, the #1 podcast publisher in the U.S., draws on its extensive educational materials, unparalleled experience, and army of podcasting talent--from recognizable hosts such as Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players such as producers, engineers, and editors--to guide aspiring podcasters through the conception, creation, and launch of a podcast.

Part master class, part informational interview with the best in the business, this evergreen volume is a must-read for anyone who wants to make their dream of starting a podcast a reality.