Martin Tröndle: Non-Visitor Research

Cover: 9783658351830 | Non-Visitor Research | Audience Development for Arts Organisations

Rückseite: 9783658351830 | Non-Visitor Research | Audience Development for Arts Organisations

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Sprache: Englisch

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Beschreibung

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.

This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service [...]). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Über den Autor

Prof. Dr. Martin Tröndle holds the WÜRTH Chair of Cultural Production at Zeppelin University. He leads two international research projects on visitor research "eMotion - mapping museum experience" and "ECR - experimental concert research". He is also co-editor of the "Zeitschrift für Kulturmanagement".

Inhaltsverzeichnis

Visitor and nonvisitor.- Methodology of (non)visitor research.- (Non)visitors quantitatively.- Nonvisitors in conversation.

Details

Erscheinungsjahr:	2023
Fachbereich:	Wirtschaft International
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xiii 106 S. 18 s/w Illustr. 106 p. 18 illus.
ISBN-13:	9783658351830
ISBN-10:	3658351837
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Tröndle, Martin
Herausgeber:	Martin Tröndle
Auflage:	1st edition 2022
Hersteller:	Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 7 mm
Von/Mit:	Martin Tröndle
Erscheinungsdatum:	25.09.2023
Gewicht:	0,195 kg