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Be a Small Business with BIG IMPACT
Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Covers:
- • 9 inconvenient truths of grassroots marketing• Zero-Based Marketing-the solution when you figure out traditional and "non-traditional" marketing is failing you• How to use the media as an extension of personality and of relationship-NOT a substitute for it• Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)• On-site promotions-increase revenue without spending money, time or leaving your operation • How to use-and how to waste dollars on-the Internet and other technology
PLUS gain access to:
FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
FREE - Income Explosion FAST START Tele-Seminar
Be a Small Business with BIG IMPACT
Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Covers:
- • 9 inconvenient truths of grassroots marketing• Zero-Based Marketing-the solution when you figure out traditional and "non-traditional" marketing is failing you• How to use the media as an extension of personality and of relationship-NOT a substitute for it• Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)• On-site promotions-increase revenue without spending money, time or leaving your operation • How to use-and how to waste dollars on-the Internet and other technology
PLUS gain access to:
FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
FREE - Income Explosion FAST START Tele-Seminar
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 240 |
| Titel: | No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781599184395 |
| ISBN-10: | 1599184397 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kennedy, Dan
Slutsky, Jeff |
| Hersteller: | McGraw-Hill Education Ltd |
| Maße: | 227 x 154 x 22 mm |
| Von/Mit: | Dan Kennedy (u. a.) |
| Erscheinungsdatum: | 16.02.2012 |
| Gewicht: | 0,327 kg |
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 240 |
| Titel: | No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781599184395 |
| ISBN-10: | 1599184397 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kennedy, Dan
Slutsky, Jeff |
| Hersteller: | McGraw-Hill Education Ltd |
| Maße: | 227 x 154 x 22 mm |
| Von/Mit: | Dan Kennedy (u. a.) |
| Erscheinungsdatum: | 16.02.2012 |
| Gewicht: | 0,327 kg |
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