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Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.
Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.
You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
- Rule #1: There Will ALWAYS Be an Offer or Offers
- Rule #2: There Will Be Reason to Respond Right Now
- Rule #3: You Will Give Clear Instructions
- Rule #4: There Will Be Tracking, Measurement, and Accountability
- Rule #5: Only No-Cost Brand-Building
- Rule #6: There Will Be Follow-up
- Rule #7: There Will Be Strong Copy
- Rule #8: It Will Look Like Mail-Order Advertising
- Rule #9: Results Rule. Period
- Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet
Most "ordinary" businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense.
Direct marketing expert Dan Kennedy and his team of elite consultants-all successful at borrowing strategies from pure direct marketing businesses like QVC, J. Peterman, Zappos, and Publishers Clearinghouse-deliver the fundamentals of direct marketing as it can be applied to any business, sales career, or professional practice. Then, they take you behind the scenes of exceptionally successful non-direct marketing businesses and show you how to cash in using their unorthodox direct marketing strategies.
You'll learn the customer-getting, sales-boosting tactics you never knew existed and master Dan's 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
- Rule #1: There Will ALWAYS Be an Offer or Offers
- Rule #2: There Will Be Reason to Respond Right Now
- Rule #3: You Will Give Clear Instructions
- Rule #4: There Will Be Tracking, Measurement, and Accountability
- Rule #5: Only No-Cost Brand-Building
- Rule #6: There Will Be Follow-up
- Rule #7: There Will Be Strong Copy
- Rule #8: It Will Look Like Mail-Order Advertising
- Rule #9: Results Rule. Period
- Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 240 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781599186252 |
| ISBN-10: | 159918625X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kennedy, Dan S. |
| Hersteller: | Entrepreneur Press |
| Maße: | 228 x 151 x 17 mm |
| Von/Mit: | Dan S. Kennedy |
| Erscheinungsdatum: | 28.06.2018 |
| Gewicht: | 0,368 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 240 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781599186252 |
| ISBN-10: | 159918625X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kennedy, Dan S. |
| Hersteller: | Entrepreneur Press |
| Maße: | 228 x 151 x 17 mm |
| Von/Mit: | Dan S. Kennedy |
| Erscheinungsdatum: | 28.06.2018 |
| Gewicht: | 0,368 kg |
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