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Nissan Z is the officially licensed 50th anniversary history of Nissan's legendary Z family of sports cars.
Nissan Z is the officially licensed 50th anniversary history of Nissan's legendary Z family of sports cars.
Über den Autor
Pete Evanow spent many years working for Ford-associated brands, including Saleen AutoSport, where he served as Vice President of Marketing, overseeing the promotion of the company’s Mustangs and its race teams, as well as the Bob Bondurant School of High Performance Driving in Phoenix, where he was Vice President of Sales & Marketing during the period when Ford was the school’s overall sponsor, providing Mustangs, Taurus SHO instructor vehicles, and Formula Ford racecars. Evanow also worked in Dearborn for Campbell Marketing and Communications, a motorsports, public relations, and marketing agency closely aligned with Ford. As a collector of classic cars, Evanow has owned a 1965 Thunderbird Special Landau, a 1966 Mustang Convertible, several Explorers, and a 1993 Bronco (which he wishes he still had). He currently drives a 1966 Ranchero on weekends. Evanow also worked at Nissan Motorsports and is the author of Motorbooks’ Nissan Z, the official 50th anniversary history of this legendary Japanese sports car. He currently teaches Advertising courses at California State University, Fullerton, and Sports & Entertainment Marketing classes at Chapman University in Orange, California, as well as consults with automotive clients. He resides in Orange County, California.
Inhaltsverzeichnis
FOREWORD
INTRODUCTION: LAUNCHING A LEGACY
CHAPTER 1: SENSE OF DIRECTION
CHAPTER 2: ESTABLISHING THE PIPELINE
CHAPTER 3: SETTING THE BAR IN SALES AND TROPHIES
CHAPTER 4: REPUTATION AND RECOGNITION
CHAPTER 5: CRUNCHING THE NUMBERS, JUSTIFYING THE RESULTS
CHAPTER 6: A NEW PERSPECTIVE
CHAPTER 7: THE CAR-HOBBY CULTURE
CHAPTER 8: TODAY’S Z MARKET: NEW, USED, AND CLASSIC
CHAPTER 9: THE 50TH ANNIVERSARY Z
CHAPTER 10: THE FUTURE OF Z-NESS
APPENDIX
ACKNOWLEDGMENTS
INDEX
INTRODUCTION: LAUNCHING A LEGACY
CHAPTER 1: SENSE OF DIRECTION
CHAPTER 2: ESTABLISHING THE PIPELINE
CHAPTER 3: SETTING THE BAR IN SALES AND TROPHIES
CHAPTER 4: REPUTATION AND RECOGNITION
CHAPTER 5: CRUNCHING THE NUMBERS, JUSTIFYING THE RESULTS
CHAPTER 6: A NEW PERSPECTIVE
CHAPTER 7: THE CAR-HOBBY CULTURE
CHAPTER 8: TODAY’S Z MARKET: NEW, USED, AND CLASSIC
CHAPTER 9: THE 50TH ANNIVERSARY Z
CHAPTER 10: THE FUTURE OF Z-NESS
APPENDIX
ACKNOWLEDGMENTS
INDEX
Details
Erscheinungsjahr: | 2021 |
---|---|
Genre: | Fahrzeuge |
Produktart: | Nachschlagewerke |
Rubrik: | Hobby & Freizeit |
Thema: | Auto/Motorrad/Moped |
Medium: | Buch |
Seiten: | 176 |
ISBN-13: | 9780760373699 |
ISBN-10: | 0760373698 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Evanow, Pete |
Auflage: | Second Edition, New Edition |
Hersteller: | Quarto Publishing Group USA Inc |
Abbildungen: | 200 color photos |
Maße: | 278 x 247 x 25 mm |
Von/Mit: | Pete Evanow |
Erscheinungsdatum: | 08.06.2021 |
Gewicht: | 1,163 kg |
Über den Autor
Pete Evanow spent many years working for Ford-associated brands, including Saleen AutoSport, where he served as Vice President of Marketing, overseeing the promotion of the company’s Mustangs and its race teams, as well as the Bob Bondurant School of High Performance Driving in Phoenix, where he was Vice President of Sales & Marketing during the period when Ford was the school’s overall sponsor, providing Mustangs, Taurus SHO instructor vehicles, and Formula Ford racecars. Evanow also worked in Dearborn for Campbell Marketing and Communications, a motorsports, public relations, and marketing agency closely aligned with Ford. As a collector of classic cars, Evanow has owned a 1965 Thunderbird Special Landau, a 1966 Mustang Convertible, several Explorers, and a 1993 Bronco (which he wishes he still had). He currently drives a 1966 Ranchero on weekends. Evanow also worked at Nissan Motorsports and is the author of Motorbooks’ Nissan Z, the official 50th anniversary history of this legendary Japanese sports car. He currently teaches Advertising courses at California State University, Fullerton, and Sports & Entertainment Marketing classes at Chapman University in Orange, California, as well as consults with automotive clients. He resides in Orange County, California.
Inhaltsverzeichnis
FOREWORD
INTRODUCTION: LAUNCHING A LEGACY
CHAPTER 1: SENSE OF DIRECTION
CHAPTER 2: ESTABLISHING THE PIPELINE
CHAPTER 3: SETTING THE BAR IN SALES AND TROPHIES
CHAPTER 4: REPUTATION AND RECOGNITION
CHAPTER 5: CRUNCHING THE NUMBERS, JUSTIFYING THE RESULTS
CHAPTER 6: A NEW PERSPECTIVE
CHAPTER 7: THE CAR-HOBBY CULTURE
CHAPTER 8: TODAY’S Z MARKET: NEW, USED, AND CLASSIC
CHAPTER 9: THE 50TH ANNIVERSARY Z
CHAPTER 10: THE FUTURE OF Z-NESS
APPENDIX
ACKNOWLEDGMENTS
INDEX
INTRODUCTION: LAUNCHING A LEGACY
CHAPTER 1: SENSE OF DIRECTION
CHAPTER 2: ESTABLISHING THE PIPELINE
CHAPTER 3: SETTING THE BAR IN SALES AND TROPHIES
CHAPTER 4: REPUTATION AND RECOGNITION
CHAPTER 5: CRUNCHING THE NUMBERS, JUSTIFYING THE RESULTS
CHAPTER 6: A NEW PERSPECTIVE
CHAPTER 7: THE CAR-HOBBY CULTURE
CHAPTER 8: TODAY’S Z MARKET: NEW, USED, AND CLASSIC
CHAPTER 9: THE 50TH ANNIVERSARY Z
CHAPTER 10: THE FUTURE OF Z-NESS
APPENDIX
ACKNOWLEDGMENTS
INDEX
Details
Erscheinungsjahr: | 2021 |
---|---|
Genre: | Fahrzeuge |
Produktart: | Nachschlagewerke |
Rubrik: | Hobby & Freizeit |
Thema: | Auto/Motorrad/Moped |
Medium: | Buch |
Seiten: | 176 |
ISBN-13: | 9780760373699 |
ISBN-10: | 0760373698 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Evanow, Pete |
Auflage: | Second Edition, New Edition |
Hersteller: | Quarto Publishing Group USA Inc |
Abbildungen: | 200 color photos |
Maße: | 278 x 247 x 25 mm |
Von/Mit: | Pete Evanow |
Erscheinungsdatum: | 08.06.2021 |
Gewicht: | 1,163 kg |
Warnhinweis