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Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Just Metacommunicate It
Nike and the Construction of a Celebrity Democracy
Reflexivity and Irreverence
Alienation, Hope and Transcendence
Determinism or Determination?
Transcending Difference? Representing Women in Nike¿s World
There Are Many Paths to Heaven
"Just Do It," but Not on "My Planet"
| Erscheinungsjahr: | 1999 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780761961499 |
| ISBN-10: | 0761961496 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Goldman, Robert
Papson, Stephen |
| Hersteller: | Sage Publications |
| Maße: | 228 x 211 x 13 mm |
| Von/Mit: | Robert Goldman (u. a.) |
| Erscheinungsdatum: | 13.02.1999 |
| Gewicht: | 0,467 kg |
Just Metacommunicate It
Nike and the Construction of a Celebrity Democracy
Reflexivity and Irreverence
Alienation, Hope and Transcendence
Determinism or Determination?
Transcending Difference? Representing Women in Nike¿s World
There Are Many Paths to Heaven
"Just Do It," but Not on "My Planet"
| Erscheinungsjahr: | 1999 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9780761961499 |
| ISBN-10: | 0761961496 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Goldman, Robert
Papson, Stephen |
| Hersteller: | Sage Publications |
| Maße: | 228 x 211 x 13 mm |
| Von/Mit: | Robert Goldman (u. a.) |
| Erscheinungsdatum: | 13.02.1999 |
| Gewicht: | 0,467 kg |
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