Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive and Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business at Indiana University. He has authored over 200 articles and 30 books, including one of the leading entrepreneurship books in the world.

Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri in Kansas City. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.

Part 1: New Venture Opportunities 1. New Ventures: The Quite Giant 2. Ideation: The Concept 3. Venture Choices: The Pathways Part 2: New Venture Development 4. Marketing: The Customer 5. Legal Considerations: The Parameters 6. Strategic Pricing: The Hook Part 3: New Venture Finances 7. Startup Capital: The Injection 8. Financial Statements: The Scorecard 9. Financial Analysis: The Gauges Part 4: New Venture Growth 10. HR and the Development of Teams: The People 11. SuccessfulBusiness Plans: The Compass 12. Scaling Ventures: The Future