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A LOT OF BUSINESS BOOKS hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.
This is not that kind of book.
A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." He's a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training?or investment dollars. And in Never Get a "Real" Job, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now?based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.
But Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing?building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings?while minimizing wasted time and keeping you on track.
With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.
A LOT OF BUSINESS BOOKS hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.
This is not that kind of book.
A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." He's a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training?or investment dollars. And in Never Get a "Real" Job, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now?based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.
But Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing?building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings?while minimizing wasted time and keeping you on track.
With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.
SCOTT GERBER is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at [...] or visit [...].
Acknowledgments xiii
Foreword Michael Simmons xvii
Introduction: Never Get a "Real" Job 1
Who Needs the 9-to-5? 4
I Know You 6
What You Can Expect to Get from This Book 7
All Aboard the Death to the "Real" Job Express! 8
Part One The Breakdown 11
Chapter 1 Everyone Poops. Yours Isn't Special 13
College: The Drunken Road to Easy Street 16
Dude, Where's My Dream Job? 17
Welcome to Your "Real" Job, Mr. Janitor 18
The Broken Promise 24
Chapter 2 No One Cares About You-Unless You Make Them Care 29
You are Not Special 32
Claiming to Be a Winner Does Not Make You One 33
You're Brilliant . . . So What? 34
Lifestyles of the Poor and Vain 34
Shut Up, Pinocchio 35
Put It on My Tab 36
Chapter 3 Darwin + Murphy = Reality 39
Your Business is Not the Exception to Any Rule 42
The Worst-Case Scenario is the Only Scenario 48
No One Will Invest in Your Idea 50
Part Two Building a Foundation 55
Chapter 4 Get Off Your Ass and Start Up! 57
Get Real with Your Finances 60
Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65
What Do You Know, Anyway? 68
Keep It Simple, Stupid 71
The Bottomless Money Pit 74
Can Your SWOT Team Do CPR? 77
Chapter 5 Business Plans Suck 81
Toss the Old-School Business Plan 84
The One-Paragraph Start-Up Plan 90
Chapter 6 To Partner or Not to Partner 99
The Worst Partners for Your Start-Up 102
Don't Consider Letting Worthless Flaky People Try Out 105
Never Jump Right In: The Water's Not Fine 110
Part Three From the Ground Up 113
Chapter 7 Act Like a Start-Up, Stupid 115
Surviving a "Real" Day in the Life 117
Get Your Head in the Game, Chump 123
Design Your Entrepreneurial Life 128
"Mind" Your Business 136
Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145
Fake It 'Til You Make It 147
The Only Team Your Money Can Buy 155
Do What Makes Cents 164
Cash Flow or Die! 166
Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173
Come Out! Come Out! Wherever You Are! 175
Sell Like There's No Tomorrow-Or There Won't Be 179
Chapter 10 Facebook Isn't a Marketing Strategy 203
Message before Platform 205
Think Guerrilla, Not Godzilla 220
Conclusion 237
Index 241
| Erscheinungsjahr: | 2010 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780470643860 |
| ISBN-10: | 0470643862 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Gerber, Scott |
| Hersteller: | Wiley |
| Maße: | 222 x 148 x 28 mm |
| Von/Mit: | Scott Gerber |
| Erscheinungsdatum: | 07.12.2010 |
| Gewicht: | 0,4 kg |
SCOTT GERBER is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at [...] or visit [...].
Acknowledgments xiii
Foreword Michael Simmons xvii
Introduction: Never Get a "Real" Job 1
Who Needs the 9-to-5? 4
I Know You 6
What You Can Expect to Get from This Book 7
All Aboard the Death to the "Real" Job Express! 8
Part One The Breakdown 11
Chapter 1 Everyone Poops. Yours Isn't Special 13
College: The Drunken Road to Easy Street 16
Dude, Where's My Dream Job? 17
Welcome to Your "Real" Job, Mr. Janitor 18
The Broken Promise 24
Chapter 2 No One Cares About You-Unless You Make Them Care 29
You are Not Special 32
Claiming to Be a Winner Does Not Make You One 33
You're Brilliant . . . So What? 34
Lifestyles of the Poor and Vain 34
Shut Up, Pinocchio 35
Put It on My Tab 36
Chapter 3 Darwin + Murphy = Reality 39
Your Business is Not the Exception to Any Rule 42
The Worst-Case Scenario is the Only Scenario 48
No One Will Invest in Your Idea 50
Part Two Building a Foundation 55
Chapter 4 Get Off Your Ass and Start Up! 57
Get Real with Your Finances 60
Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65
What Do You Know, Anyway? 68
Keep It Simple, Stupid 71
The Bottomless Money Pit 74
Can Your SWOT Team Do CPR? 77
Chapter 5 Business Plans Suck 81
Toss the Old-School Business Plan 84
The One-Paragraph Start-Up Plan 90
Chapter 6 To Partner or Not to Partner 99
The Worst Partners for Your Start-Up 102
Don't Consider Letting Worthless Flaky People Try Out 105
Never Jump Right In: The Water's Not Fine 110
Part Three From the Ground Up 113
Chapter 7 Act Like a Start-Up, Stupid 115
Surviving a "Real" Day in the Life 117
Get Your Head in the Game, Chump 123
Design Your Entrepreneurial Life 128
"Mind" Your Business 136
Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145
Fake It 'Til You Make It 147
The Only Team Your Money Can Buy 155
Do What Makes Cents 164
Cash Flow or Die! 166
Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller 173
Come Out! Come Out! Wherever You Are! 175
Sell Like There's No Tomorrow-Or There Won't Be 179
Chapter 10 Facebook Isn't a Marketing Strategy 203
Message before Platform 205
Think Guerrilla, Not Godzilla 220
Conclusion 237
Index 241
| Erscheinungsjahr: | 2010 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9780470643860 |
| ISBN-10: | 0470643862 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Gerber, Scott |
| Hersteller: | Wiley |
| Maße: | 222 x 148 x 28 mm |
| Von/Mit: | Scott Gerber |
| Erscheinungsdatum: | 07.12.2010 |
| Gewicht: | 0,4 kg |
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