DR. A.K. PRADEEP is the founder and CEO of [...], the world's only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. [...] is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep's The Buying Brain serves today as the preeminent book in the global field of neuromarketing-the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book's content to assist them in formulating the most effective marketing and new product innovations.

DR. ANIRUDH ACHARYA serves as the Chief AI Officer at [...], where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields.

DR. RAJAT CHAKRAVARTY, Chief Operating Officer at [...], has orchestrated [...]'s evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world.

RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of [...]. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.

Introduction ix

Part 1 Neuroscience and Ai 1

1 neuroAi for Marketers, Product Designers, and Executives 3

2 The Perceptual Brain 25

3 The Teen Brain 37

4 Gender and the Brain 51

5 The Maternal Brain 67

6 The Middle-Aged Brain 79

7 The Senior Brain and What It Prefers 87

Part 2 neuroAi Applications 101

8 neuroAi Applications across Categories and Industry Sectors 103

9 desireGPT - Drive Desire with neuroAi 105

10 The Consumer Experience 115

11 brandGPT - neuroAi-Powered Design of Brands 125

12 trendGPT - Discover Trends and Product Innovations Using neuroAi 141

13 packageGPT - neuroAi-Powered Package Design 153

14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors 173

15 musicGPT - Extract Emotions in Music and Generate Original Music 185

16 adGPT - neuroAi-Powered Advertising 197

17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue 211

18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury 219

19 buzzGPT - Drive Virality through neuroAi 235

20 Imagine Our Future 253

References 255

Acknowledgments 273

About the Authors 275

Index 277