South of the Mason-Dixon Line, everyone knows Paul Finebaum. And after a profile in The New Yorker, a spot at ESPN's College GameDay desk, and a contract to be the face of ESPN's SEC Network, the rest of the country has finally been introduced to "the Mouth of the South": the Memphis-born radio-talk-show host with a habit of saying whatever he thinks?and letting his callers say whatever they think too.

In My Conference Can Beat Your Conference, Finebaum chronicles the rise of the SEC and his own improbable path toward becoming "the Oprah of college football," as he was dubbed by the Wall Street Journal in 2013. And it doesn't matter whether fans love or hate him?they tune in regardless. With My Conference Can Beat Your Conference, fans and enemies of Paul Finebaum will be given an all-access pass to the teams and fan bases of the country's most celebrated conference.