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In this brilliantly original provocative and witty book Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing advertising and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology genetics and consumer research he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
In this brilliantly original provocative and witty book Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing advertising and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology genetics and consumer research he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
| Erscheinungsjahr: | 2010 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780099437925 |
| ISBN-10: | 0099437929 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Miller, Geoffrey |
| Hersteller: | Vintage |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 198 x 129 x 23 mm |
| Von/Mit: | Geoffrey Miller |
| Erscheinungsdatum: | 05.08.2010 |
| Gewicht: | 0,459 kg |
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