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In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.
The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years.
In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.
The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years.
Prologue: The Burning Platform
1. Platforms Are Eating the World
2. Hayek versus the Machine, or Why Everything You Think You Know about the Twentieth Century Is Wrong
3. The Zero-Marginal-Cost Company
4. Modern Monopolies: Platform Capitalism and the Winner-Take-All Economy
5. Designing a Billion-Dollar Company: How the Core Transaction Explains Tinder's Success
6. The Visible Hand: The Four Foundations of a Platform
7. Let the Network Do the Work
8. Why Platforms Fail, and How to Avoid It
Conclusion: How to Spot the Next Big Thing
Glossary of Platform Terms
Notes
Index
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 272 |
| ISBN-13: | 9781250091895 |
| ISBN-10: | 1250091896 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Moazed, Alex
Johnson, Nicholas L |
| Hersteller: | Oxford University Press, USA |
| Maße: | 241 x 161 x 30 mm |
| Von/Mit: | Alex Moazed (u. a.) |
| Erscheinungsdatum: | 31.05.2016 |
| Gewicht: | 0,456 kg |
Prologue: The Burning Platform
1. Platforms Are Eating the World
2. Hayek versus the Machine, or Why Everything You Think You Know about the Twentieth Century Is Wrong
3. The Zero-Marginal-Cost Company
4. Modern Monopolies: Platform Capitalism and the Winner-Take-All Economy
5. Designing a Billion-Dollar Company: How the Core Transaction Explains Tinder's Success
6. The Visible Hand: The Four Foundations of a Platform
7. Let the Network Do the Work
8. Why Platforms Fail, and How to Avoid It
Conclusion: How to Spot the Next Big Thing
Glossary of Platform Terms
Notes
Index
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 272 |
| ISBN-13: | 9781250091895 |
| ISBN-10: | 1250091896 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Moazed, Alex
Johnson, Nicholas L |
| Hersteller: | Oxford University Press, USA |
| Maße: | 241 x 161 x 30 mm |
| Von/Mit: | Alex Moazed (u. a.) |
| Erscheinungsdatum: | 31.05.2016 |
| Gewicht: | 0,456 kg |
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