Richard A. Krueger: Moderating Focus Groups

Cover: 9780761908210 | Moderating Focus Groups | Richard A. Krueger | Taschenbuch | Englisch

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Beschreibung

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Über den Autor

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.

Inhaltsverzeichnis

Preface
About This Book
Guiding Principles of Moderating
What You Need to Do
Before the Focus Group
What You Need to Do
During the Focus Group
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate

Erscheinungsjahr:	1997
Genre:	Importe
Produktart:	Nachschlagewerke
Rubrik:	Sachliteratur
Medium:	Taschenbuch
ISBN-13:	9780761908210
ISBN-10:	0761908218
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Krueger, Richard A.
Hersteller:	Sage Publications
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 8 mm
Von/Mit:	Richard A. Krueger
Erscheinungsdatum:	24.07.1997
Gewicht:	0,271 kg

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