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Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook
| Erscheinungsjahr: | 1985 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780803921368 |
| ISBN-10: | 0803921365 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mahajan, Vijay
Peterson, Robert A. |
| Redaktion: | Mahajan, Vijay |
| Hersteller: | Sage Publications |
| Maße: | 216 x 140 x 5 mm |
| Von/Mit: | Vijay Mahajan (u. a.) |
| Erscheinungsdatum: | 01.05.1985 |
| Gewicht: | 0,123 kg |
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook
| Erscheinungsjahr: | 1985 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780803921368 |
| ISBN-10: | 0803921365 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mahajan, Vijay
Peterson, Robert A. |
| Redaktion: | Mahajan, Vijay |
| Hersteller: | Sage Publications |
| Maße: | 216 x 140 x 5 mm |
| Von/Mit: | Vijay Mahajan (u. a.) |
| Erscheinungsdatum: | 01.05.1985 |
| Gewicht: | 0,123 kg |
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