Prof. Dr. Cordelia Friesendorf is Professor for economics and finance in the management faculty of the International School of Management (ISM) in Hamburg (Germany). She teaches and conducts research on Innovation Management, Corporate Strategy and Investment Management with specialization on EU businesses. She is Program Head of graduate studies in International Management and Finance and Management in ISM Hamburg. Prof. Dr. Friesendorf consults on Strategic Transformation, Digitalization and Leadership with companies and government organizations in Germany. Her doctoral studies covered the progress of European Retail Banking Integration at the Jean Monnet Centre of Excellence at the Free University in Berlin. For her work on EU financial markets, she received the Europe Prize in 2011 awarded by the Berlin Industries and Traders' Association (VBKI).

Luca Uedelhoven completed his Bachelor of Science in International Management at the International School of Management in Hamburg (Germany) in the academic year 2020. During his program, he spent a semester abroad at the University of California, San Diego (USA). Uedelhoven specializes in Consulting, Mergers & Acquisitions, Investment Management and Corporate Finance. He interned on topics in capital markets, business development and IT-project management in Germany, Singapore and China. Among others, Uedelhoven worked in in-house consultancy of a leading E-commerce company and at an international Mergers and Acquisition Boutique in Hamburg.

Presents a holistic view of stakeholders and market developments in Germany's mobility sector

Includes a customer survey that provides critical information on user-friendliness of business models and user-preferences

Introduces strategic management tools to help researchers comprehend and encourage similar application for business model analyses