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MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal.
Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.
REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).
Rebecca holds a First Class degree from CambridgeUniversity in French and German and an M. Phil. in European Literature.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
xvi
224 S. |
| ISBN-13: | 9780230293571 |
| ISBN-10: | 0230293573 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Robins, R.
Ricca, M. |
| Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
| Maße: | 241 x 160 x 18 mm |
| Von/Mit: | R. Robins (u. a.) |
| Erscheinungsdatum: | 26.04.2012 |
| Gewicht: | 0,512 kg |
MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal.
Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.
REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).
Rebecca holds a First Class degree from CambridgeUniversity in French and German and an M. Phil. in European Literature.
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: |
xvi
224 S. |
| ISBN-13: | 9780230293571 |
| ISBN-10: | 0230293573 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
Robins, R.
Ricca, M. |
| Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
| Maße: | 241 x 160 x 18 mm |
| Von/Mit: | R. Robins (u. a.) |
| Erscheinungsdatum: | 26.04.2012 |
| Gewicht: | 0,512 kg |
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