List of Illustrations
Acknowledgements
Contributors
Introduction
There's Gold in them there Chills
Richard Nowell
Section One
Production Lines, Trends, and Cycles
Chapter One
'House of Horrors': Corporate Strategy at Universal Pictures in the 1930s/Kyle Edwards
Chapter Two
The Undead of Hollywood and Poverty Row: The Influence of Studio-Era Industrial Patterns on Zombie Film Production, 1932-46/Todd K. Platts
Chapter Three
By the Book: American Horror Cinema and Horror Literature of the late 1960s and 1970s/ Peter Hutchings
Chapter Four
Risen From the Vaults: Recent Horror Film Remakes and the American Film Industry/Kevin Heffernan
Chapter Five
Monster Factory: International Dynamics of the Australian Horror Movie Industry /Mark David Ryan
Section Two
Film Content, Style, and Themes
Chapter Six
'Bad Medicine': The Psychiatric Profession's Interventions into the Business of Postwar Horror/Tim Snelson
Chapter Seven
Horror Film Atmosphere as Anti-Narrative (and Vice Versa)/Robert Spadoni
Chapter Eight
'A Kind of Bacall Quality': Jamie Lee Curtis, Stardom, and Gentrifying Non-Hollywood Horror/Richard Nowell
Chapter Nine
'New Decade, New Rules': Rebooting the Scream Franchise in the Digital Age/Valerie Wee
Section Three
Movie Marketing, Branding, and Distribution
Chapter Ten
'Hot Profits Out of Cold Shivers!': Horror, the First Run Market, and the Hollywood Studios, 1938-42/Mark Jancovich
Chapter Eleven
Strange Enjoyments: The Marketing and Reception of Horror in the Civil Rights Era Black Press/Mikal J. Gaines
Chapter Twelve
Bids for Distinction: The Critical-Industrial Function of the Horror Auteur/Joe Tompkins
Chapter Thirteen
Low Budgets, No Budgets, and Digital-Video Nasties: Recent British Horror and Informal Distribution/Johnny Walker
Chapter Fourteen
Hammer 2.0: Legacy, Modernization, and Hammer Horror as a Heritage Brand / Matt Hills
Index