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Cover: 9780719062056 | Media semiotics | An introduction | Jonathan Bignell | Taschenbuch
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Media semiotics
An introduction
Taschenbuch von Jonathan Bignell
Sprache: Englisch

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Beschreibung
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
Über den Autor
Jonathan Bignell is Professor of Television and Film at the University of Reading
Inhaltsverzeichnis
Introduction
1. Signs and myths
2. Advertisements
3. Magazines
4. Newspapers
5. Television news
6. Television realisms
7. Television fictions
8. Cinema
9. Interactive media
Bibliography
Index
Details
Erscheinungsjahr: 2002
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Fotografie
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780719062056
ISBN-10: 0719062055
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Bignell, Jonathan
Auflage: 2. Auflage
Hersteller: Manchester University Press
Maße: 216 x 140 x 14 mm
Von/Mit: Jonathan Bignell
Erscheinungsdatum: 04.04.2002
Gewicht: 0,327 kg
preigu-id: 103425003
Über den Autor
Jonathan Bignell is Professor of Television and Film at the University of Reading
Inhaltsverzeichnis
Introduction
1. Signs and myths
2. Advertisements
3. Magazines
4. Newspapers
5. Television news
6. Television realisms
7. Television fictions
8. Cinema
9. Interactive media
Bibliography
Index
Details
Erscheinungsjahr: 2002
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Fotografie
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780719062056
ISBN-10: 0719062055
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Bignell, Jonathan
Auflage: 2. Auflage
Hersteller: Manchester University Press
Maße: 216 x 140 x 14 mm
Von/Mit: Jonathan Bignell
Erscheinungsdatum: 04.04.2002
Gewicht: 0,327 kg
preigu-id: 103425003
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