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Media of the Masses
Cassette Culture in Modern Egypt
Taschenbuch von Andrew Simon
Sprache: Englisch

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"Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"--
"Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"--
Über den Autor
Andrew Simon is Lecturer and Research Associate in Middle Eastern Studies at Dartmouth College.
Details
Erscheinungsjahr: 2022
Genre: Geschichte
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 304
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781503631441
ISBN-10: 1503631443
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Simon, Andrew
Hersteller: Stanford University Press
Maße: 228 x 152 x 20 mm
Von/Mit: Andrew Simon
Erscheinungsdatum: 19.04.2022
Gewicht: 0,43 kg
preigu-id: 120414493
Über den Autor
Andrew Simon is Lecturer and Research Associate in Middle Eastern Studies at Dartmouth College.
Details
Erscheinungsjahr: 2022
Genre: Geschichte
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 304
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781503631441
ISBN-10: 1503631443
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Simon, Andrew
Hersteller: Stanford University Press
Maße: 228 x 152 x 20 mm
Von/Mit: Andrew Simon
Erscheinungsdatum: 19.04.2022
Gewicht: 0,43 kg
preigu-id: 120414493
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