Clifford G. Christians is Research Professor of Communications, Professor of Journalism, and Professor of Media Studies Emeritus at the University of Illinois, Urbana-Champaign.

Mark Fackler is Professor of Communications emeritus at Calvin College, Grand Rapids, Michigan.

Kathy Brittain Richardson is the president of Westminster College in New Wilmington, Pennsylvania.

Peggy J. Kreshel is Associate Professor of Advertising at the Grady College of Journalism and Mass Communication at the University of Georgia.

Introduction - Ethical Foundations and Perspectives

Part One - News

Chapter 1: Institutional Press

Chapter 2: Truthtelling

Chapter 3: Reporters and Sources

Chapter 4: Social Justice

Chapter 5: Privacy

The Heart of the Matter in News Ethics

Part Two - Advertising

Chapter 6: The Commercialization of Everyday Life

Chapter 7: Advertising in an Image-Based Media Culture

Chapter 8: The Media are Commercial

Chapter 9: Advertising's Professional Culture

The Heart of the Matter in Advertising Ethics

Part 3 - Public Relations

Chapter 10: Public Communication

Chapter 11: Telling the Truth in Organizational Settings

Chapter 12: Conflicting Loyalties

Chapter 13: The Demands of Social Responsibility

The Heart of the Matter in Public Relations Ethics

Part 4 - Entertainment

Chapter 14 Violence

Chapter 15 Profits, Wealth, and Public Trust

Chapter 16 Media Scope and Depth

Chapter 17 Censorship

The Heart of the Matter in Entertainment Ethics