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A different kind of matchmaker.
Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing world.
A different kind of matchmaker.
Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing world.
Richard Schmalensee is the Howard W. Johnson Professor of Management and Economics, Emeritus, at the Massachusetts Institute of Technology. He served as the dean of the MIT Sloan School of Management for nine years and as a Member of the President’s Council of Economic Advisers. Dick he is one of the world’s leading scholars on the economics of industrial organization and has done pioneering research on the new economics of multisided platforms.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 272 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781633691728 |
| ISBN-10: | 1633691721 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Evans, David S
Schmalensee, Richard |
| Hersteller: | Harvard Business Review Press |
| Maße: | 241 x 161 x 25 mm |
| Von/Mit: | David S Evans (u. a.) |
| Erscheinungsdatum: | 24.05.2016 |
| Gewicht: | 0,491 kg |
Richard Schmalensee is the Howard W. Johnson Professor of Management and Economics, Emeritus, at the Massachusetts Institute of Technology. He served as the dean of the MIT Sloan School of Management for nine years and as a Member of the President’s Council of Economic Advisers. Dick he is one of the world’s leading scholars on the economics of industrial organization and has done pioneering research on the new economics of multisided platforms.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 272 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781633691728 |
| ISBN-10: | 1633691721 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Evans, David S
Schmalensee, Richard |
| Hersteller: | Harvard Business Review Press |
| Maße: | 241 x 161 x 25 mm |
| Von/Mit: | David S Evans (u. a.) |
| Erscheinungsdatum: | 24.05.2016 |
| Gewicht: | 0,491 kg |
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