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Cover: 9781403919021 | Mastering Fashion Marketing | Tim Jackson (u. a.) | Taschenbuch | 2008
Dekorationsartikel gehören nicht zum Leistungsumfang.
Mastering Fashion Marketing
Taschenbuch von D. Shaw (u. a.)
Sprache: Englisch

47,55 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Über den Autor
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Buying and Merchandising Management
Zusammenfassung
Has a lively and attractive writing style with an easy to read layout
Inhaltsverzeichnis
Introduction
The Customer and Fashion Consumption
Marketing Research and Information for Fashion
Fashion Segmentation, Targeting and Positioning (STP)
Marketing Mix: The Fashion Product
Marketing Mix: Pricing in Fashion
Marketing Mix: Promotion and Marketing Communications
Marketing Mix: Place Channels of Distribution and Service
Branding in Fashion and Luxury
New Approaches to Fashion Marketing
Strategic and Tactical Planning in Fashion Marketing
Glossary
Index.
Details
Erscheinungsjahr: 2008
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 240
Inhalt: 240 S.
ISBN-13: 9781403919021
ISBN-10: 140391902X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Shaw, D.
Jackson, Tim
Hersteller: Macmillan Education
Bloomsbury Publishing PLC
Maße: 231 x 155 x 25 mm
Von/Mit: D. Shaw (u. a.)
Erscheinungsdatum: 22.12.2008
Gewicht: 0,576 kg
preigu-id: 109214986
Über den Autor
Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Buying and Merchandising Management
Zusammenfassung
Has a lively and attractive writing style with an easy to read layout
Inhaltsverzeichnis
Introduction
The Customer and Fashion Consumption
Marketing Research and Information for Fashion
Fashion Segmentation, Targeting and Positioning (STP)
Marketing Mix: The Fashion Product
Marketing Mix: Pricing in Fashion
Marketing Mix: Promotion and Marketing Communications
Marketing Mix: Place Channels of Distribution and Service
Branding in Fashion and Luxury
New Approaches to Fashion Marketing
Strategic and Tactical Planning in Fashion Marketing
Glossary
Index.
Details
Erscheinungsjahr: 2008
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 240
Inhalt: 240 S.
ISBN-13: 9781403919021
ISBN-10: 140391902X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Shaw, D.
Jackson, Tim
Hersteller: Macmillan Education
Bloomsbury Publishing PLC
Maße: 231 x 155 x 25 mm
Von/Mit: D. Shaw (u. a.)
Erscheinungsdatum: 22.12.2008
Gewicht: 0,576 kg
preigu-id: 109214986
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