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Beschreibung
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products.Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and [...] edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products.Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and [...] edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Inhaltsverzeichnis
- CHAPTER 1 Introduction to World of High Technology Marketing
- CHAPTER 2 Strategic Market Planning in High-Tech Firms
- CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
- CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
- CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing
- CHAPTER 6 Marketing Research in High-Tech Markets
- CHAPTER 7 Understanding High-Tech Customers
- CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT
- Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
- CHAPTER 10 Pricing Considerations in High-Tech Markets
- CHAPTER 11 Marketing Communication Tools for High-Tech Markets
- CHAPTER 12 Strategic Considerations in Marketing Communications
- CHAPTER 13 END-OF-BOOK CASES
- Is there more to Skype than hype?
- The Future of TiVo?
- Charting a New Course for Xerox: Strategic Marketing Planning
- Environmental Systems Research Institute (ESRI)
- Vision of the Future: Airbus 380 or Boeing 787 Dreamliner?
- Goomzee Mobile Marketing
- SELCO – India: Lighting the Base of the Pyramid
Details
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 552 S. |
| ISBN-13: | 9781292040332 |
| ISBN-10: | 1292040335 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mohr, Jakki
Mohr, Jakki J Sengupta, Sanjit Slater, Stanley |
| Auflage: | 3. Auflage |
| Hersteller: |
Pearson
Pearson Business Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com |
| Maße: | 276 x 216 x 30 mm |
| Von/Mit: | Jakki Mohr (u. a.) |
| Erscheinungsdatum: | 01.11.2013 |
| Gewicht: | 1,351 kg |