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Beschreibung

All you need to know for successful and profitable marketing

If you read one marketing book this year, this is it! From SEO to Lifetime Value, Marketing For Dummies digs deep into concepts that matter for small and medium-sized businesses, and gives you powerful tips for implementing them easily and affordably. Boost web traffic, customer engagement, online sales, and lead generation using the best messaging and latest technology and tactics for Google, social media, email, retargeting, content, pricing, distribution, and more. This in-depth guide helps you understand consumer behavior and tap into the psychology of choice for long-term sales and growth.

  • Consumer behavior and psychology
  • Lifetime value and ROI
  • Customer experience and loyalty
  • Social, mobile, and digital marketing
  • Consumer, market, and competitor research tactics
  • Personalization and SEO
  • Branding, sales, and customer service
  • Common mistakes to avoid

All you need to know for successful and profitable marketing

If you read one marketing book this year, this is it! From SEO to Lifetime Value, Marketing For Dummies digs deep into concepts that matter for small and medium-sized businesses, and gives you powerful tips for implementing them easily and affordably. Boost web traffic, customer engagement, online sales, and lead generation using the best messaging and latest technology and tactics for Google, social media, email, retargeting, content, pricing, distribution, and more. This in-depth guide helps you understand consumer behavior and tap into the psychology of choice for long-term sales and growth.

  • Consumer behavior and psychology
  • Lifetime value and ROI
  • Customer experience and loyalty
  • Social, mobile, and digital marketing
  • Consumer, market, and competitor research tactics
  • Personalization and SEO
  • Branding, sales, and customer service
  • Common mistakes to avoid
Über den Autor

Jeanette Maw McMurtry is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, [...], shares insights and tactics for engaging B2B and B2C purchasers' unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of Marketing For Dummies.

Inhaltsverzeichnis

Introduction 1

Part 1: Marketing in a Thriving Consumer Culture 5

Chapter 1: Understanding Consumer Values and Mind-sets 7

Chapter 2: Triggering the Psychology of Choice for Lifetime Value 21

Chapter 3: Engaging Experiences and Journeys That Drive Sales and Loyalty 43

Part 2: Building a Strategy for LTV and ROI 59

Chapter 4: Laying a Foundation for Growth 61

Chapter 5: Researching Your Customers, Competitors, and Industry 77

Chapter 6: Creating a Winning Marketing Plan 99

Chapter 7: Content Marketing and Marketing Content 133

Part 3: Executing Across Channels 151

Chapter 8: Creative That Engages the Mind 153

Chapter 9: Optimizing Digital and Social Tools and Tactics 175

Chapter 10: Embracing the New Age of Advertising 201

Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO 227

Chapter 11: Building Individual Value with Mass Personalization 229

Chapter 12: Building an Engaging and Winning Website 253

Chapter 13: Succeeding with Affordable SEO Strategies and Tactics 279

Part 5: Setting Your Brand Up for Sustainable Sales 297

Chapter 14: Leveraging Networks and Events 299

Chapter 15: Tuning In to the Right Sales Channel 315

Chapter 16: Prospecting and Selling for ROI 335

Part 6: The Part of Tens 357

Chapter 17: Ten Common Marketing Mistakes (And How to Avoid Them) 359

Chapter 18: Ten Ways to Measure Results (Beyond ROI) 363

Index 367

Details
Erscheinungsjahr: 2022
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 400 S.
ISBN-13: 9781119894872
ISBN-10: 1119894875
Sprache: Englisch
Herstellernummer: 1W119894870
Einband: Kartoniert / Broschiert
Autor: McMurtry, Jeanette Maw
Auflage: 6th edition
Hersteller: Wiley
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 282 x 254 x 25 mm
Von/Mit: Jeanette Maw McMurtry
Erscheinungsdatum: 08.11.2022
Gewicht: 0,74 kg
Artikel-ID: 121262164

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