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Cover: 9783030107338 | Market-Value Pricing | Gabriel Steinhardt | Taschenbuch | xiii | 2019
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Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric Pricing
Taschenbuch von Gabriel Steinhardt
Sprache: Englisch

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Beschreibung
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions ¿ whether professionally or privately ¿ to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing¿ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product¿s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions ¿ whether professionally or privately ¿ to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing¿ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product¿s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Über den Autor
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Zusammenfassung

Gives an overview over different concepts and models of pricing

Introduces the Blackblot Market-Value Pricing(TM) Model

Provides readers with tools to improve pricing strategies

Inhaltsverzeichnis
Pricing Fundamentals.- Value Concept.- Pricing Influencers.- MVP Model.- Blackblot Market-Value Pricing(TM) Model Glossary.- Blackblot Market-Value Pricing(TM) (MVP) Model.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiii
52 S.
16 s/w Illustr.
52 p. 16 illus.
ISBN-13: 9783030107338
ISBN-10: 3030107337
Sprache: Englisch
Herstellernummer: 978-3-030-10733-8
Einband: Kartoniert / Broschiert
Autor: Steinhardt, Gabriel
Auflage: 1st edition 2019
Hersteller: Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 5 mm
Von/Mit: Gabriel Steinhardt
Erscheinungsdatum: 19.02.2019
Gewicht: 0,119 kg
Artikel-ID: 115035289
Über den Autor
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Zusammenfassung

Gives an overview over different concepts and models of pricing

Introduces the Blackblot Market-Value Pricing(TM) Model

Provides readers with tools to improve pricing strategies

Inhaltsverzeichnis
Pricing Fundamentals.- Value Concept.- Pricing Influencers.- MVP Model.- Blackblot Market-Value Pricing(TM) Model Glossary.- Blackblot Market-Value Pricing(TM) (MVP) Model.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xiii
52 S.
16 s/w Illustr.
52 p. 16 illus.
ISBN-13: 9783030107338
ISBN-10: 3030107337
Sprache: Englisch
Herstellernummer: 978-3-030-10733-8
Einband: Kartoniert / Broschiert
Autor: Steinhardt, Gabriel
Auflage: 1st edition 2019
Hersteller: Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 5 mm
Von/Mit: Gabriel Steinhardt
Erscheinungsdatum: 19.02.2019
Gewicht: 0,119 kg
Artikel-ID: 115035289
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