Steve Marcone: Managing Your Band

Cover: 9781538155950 | Managing Your Band | A Guide to Artist Management | Marcone (u. a.)

Rückseite: 9781538155950 | Managing Your Band | A Guide to Artist Management | Marcone (u. a.)

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Sprache: Englisch

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Beschreibung

Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist's three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today's artists, including DIY artists, function as their own entertainment companies.
This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include:
·The twenty-first-century DIY manager
·The live ecosystem
·Music publishing
·Social media
·Analytics offered by streaming services
Each chapter includes learning objectives, a summary, and suggested projects for course usage.
For access to the free instructor's manual which includes a sample syllabus and test questions, please email [...]

Über den Autor

Steve Marcone, Dave Philp

Inhaltsverzeichnis

Preface
Introduction

Chapter 1: Care and Feeding of Creative
Chapter 2: Agreements
Chapter 3: Legal Aspects
Chapter 4: Publishing Your Band
Chapter 5: Collecting and Using Data
Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social Media
Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager
Chapter 8: Live, Part 1: Touring
Chapter 9: Live, Part 2: Merchandising & Sponsorship
Chapter 10: The Modern Entertainment Company
Chapter 11: The Modern Recording Contract
Chapter 12: How Do I Make Some Money?

Appendix A: MusicBiz101 & More Podcasts
Appendix B: Keeping Track of it All
Appendix C: Magical Mystery Tour: Failures From The Beatles' Self-Managed Era and Lessons for Today's DIY Musicians
Appendix D: Deal Memos and Settlements
Appendix E: Legal Battles
Appendix F: Marketing Plan
Appendix G: Project Management
References
Index

Details

Erscheinungsjahr:	2021
Genre:	Importe , Musik
Rubrik:	Kunst & Musik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781538155950
ISBN-10:	1538155958
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Marcone, Steve Philp, Dave
Auflage:	Seventh Edition
Hersteller:	Rowman & Littlefield Publishers
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 17 mm
Von/Mit:	Steve Marcone (u. a.)
Erscheinungsdatum:	24.06.2021
Gewicht:	0,59 kg