Gilbert Lenssen
is President Emeritus of the European Academy of Business in Society (ABIS). He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society of Arts.

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"

The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment

They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model

The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory

reading to the module

ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders

1. Accountability: Sustainability Risks.- 2. Responsibility: Sustainability Issues And Trends.- 3. Business Growth Strategy: Especially In Emerging Markets.- 4. Strategic Differentiation: Creating Comparative Advantage.- 5. Governance.- 6. Strategy And Stakeholders.- 7. Accountability And Risks - Cases.- 8. Responsibility, Issues And Trends - Cases.- 9. Sustainable Growth And Emerging Markets.- 10. Strategy And Stakeholders - Cases.- 11. Strategic Differentiation - Cases.- 12. Organisational Processes - Cases.- 13. Strategic Choices - Cases (Optional).- Selection Of 12 Case Studies With Questions For Executive Education Groups.- 14. Shell Nigeria: Revenue Flow And Human Rights: A Paradox.- 15. Wal-Mart: The Supply Chain Controversy.- 16. Nike: The Path To Corporate Responsibility.- 17. Gsk: Access To Essential Medicines.- 18. Waste Concern: Turning A Problem Into A Resource.- 19. Unilever And Oxfam: Understanding The Impacts Of Business On Poverty.- 20. Creating Shared Value By Michael Porter.- 21. Microsoft: Bringing Technology To The Aging Population.- 22. Norsk Hydro: Sustainable Pvc At Hydro Polymers.- 23. Illy Cafe: Value Creation Through Responsible Supplier Relationships.- 24. Novo Nordisk: Integrating Sustainability In Business Practice.- 25. Ibm In China: Responding To Government¿S Social Policies.