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Students are provided with an impressive range of learning tools--including numerous case studies, illustrative examples, discussions questions, and key information boxes--to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Students are provided with an impressive range of learning tools--including numerous case studies, illustrative examples, discussions questions, and key information boxes--to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Preface to the Seventh Edition vi
How to Use This Book: Key Features viii
1 Innovation - What It Is and Why It Matters 1
2 Digital Is Different? 50
3 Innovation as a Core Business Process 70
4 Developing an Innovation Strategy 115
5 Building the Innovative Organization 164
6 Sources of Innovation 214
7 Search Strategies for Innovation 251
8 Innovation Networks 277
9 Dealing with Uncertainty 304
10 Creating New Products and Services 349
11 Exploiting Open Innovation and Collaboration 405
12 Promoting Entrepreneurship and New Ventures 448
13 Capturing the Business Value of Innovation 505
14 Creating Social Value 545
15 Capturing Learning from Innovation 571
Index I-1
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Nachrichtentechnik |
| Genre: | Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 624 |
| Inhalt: | 624 S. |
| ISBN-13: | 9781119713302 |
| ISBN-10: | 1119713307 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tidd, Joe
Bessant, John R. |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 253 x 204 x 28 mm |
| Von/Mit: | Joe Tidd (u. a.) |
| Erscheinungsdatum: | 18.12.2020 |
| Gewicht: | 1,442 kg |
Preface to the Seventh Edition vi
How to Use This Book: Key Features viii
1 Innovation - What It Is and Why It Matters 1
2 Digital Is Different? 50
3 Innovation as a Core Business Process 70
4 Developing an Innovation Strategy 115
5 Building the Innovative Organization 164
6 Sources of Innovation 214
7 Search Strategies for Innovation 251
8 Innovation Networks 277
9 Dealing with Uncertainty 304
10 Creating New Products and Services 349
11 Exploiting Open Innovation and Collaboration 405
12 Promoting Entrepreneurship and New Ventures 448
13 Capturing the Business Value of Innovation 505
14 Creating Social Value 545
15 Capturing Learning from Innovation 571
Index I-1
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Nachrichtentechnik |
| Genre: | Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 624 |
| Inhalt: | 624 S. |
| ISBN-13: | 9781119713302 |
| ISBN-10: | 1119713307 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tidd, Joe
Bessant, John R. |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 253 x 204 x 28 mm |
| Von/Mit: | Joe Tidd (u. a.) |
| Erscheinungsdatum: | 18.12.2020 |
| Gewicht: | 1,442 kg |
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