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The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America
Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic's success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:
. Demonstrate how a great service brand evolves from the core values that nourish and protect it
. Extrapolate instructive business lessons that apply outside healthcare
. Illustrate the benefits of pooling talent and encouraging teamwork
. Present a proven prescription for creating sustainable service excellence
Learn how to apply the Clinic's winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.
The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America
Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic's success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:
. Demonstrate how a great service brand evolves from the core values that nourish and protect it
. Extrapolate instructive business lessons that apply outside healthcare
. Illustrate the benefits of pooling talent and encouraging teamwork
. Present a proven prescription for creating sustainable service excellence
Learn how to apply the Clinic's winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.
Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.
Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.
Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781260011838 |
| ISBN-10: | 1260011836 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Berry, Leonard L
Seltman, Kent D |
| Hersteller: | McGraw Hill LLC |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 228 x 149 x 25 mm |
| Von/Mit: | Leonard L Berry (u. a.) |
| Erscheinungsdatum: | 23.05.2017 |
| Gewicht: | 0,372 kg |
Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.
Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.
Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781260011838 |
| ISBN-10: | 1260011836 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Berry, Leonard L
Seltman, Kent D |
| Hersteller: | McGraw Hill LLC |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 228 x 149 x 25 mm |
| Von/Mit: | Leonard L Berry (u. a.) |
| Erscheinungsdatum: | 23.05.2017 |
| Gewicht: | 0,372 kg |
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