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The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the #1 Hospital in America
Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide explains the methods behind Mayo Clinic's success and delivers universal lessons to business leaders in any service organization.
Management Lessons from Mayo Clinic provides a close examination of the operating principles guiding every management decision at this legendary institution. The authors explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. Each chapter concludes with a section titled "Lessons for Managers."
You'll learn how to apply the Clinic's winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.
The leader's guide to building a service powerhouse using the approach that made Mayo Clinic the #1 Hospital in America
Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide explains the methods behind Mayo Clinic's success and delivers universal lessons to business leaders in any service organization.
Management Lessons from Mayo Clinic provides a close examination of the operating principles guiding every management decision at this legendary institution. The authors explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. Each chapter concludes with a section titled "Lessons for Managers."
You'll learn how to apply the Clinic's winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.
Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.
Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.
Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 304 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781260011838 |
| ISBN-10: | 1260011836 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Seltman, Kent
Berry, Leonard |
| Hersteller: | McGraw-Hill Education |
| Maße: | 228 x 149 x 25 mm |
| Von/Mit: | Kent Seltman (u. a.) |
| Erscheinungsdatum: | 16.06.2017 |
| Gewicht: | 0,372 kg |
Leonard L. Berry, PhD, is University Distinguished Professor of Marketing at Mays Business School, Texas A&M University.
Kent Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic, having served as Director of Marketing from 1992 to 2006.
Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 304 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781260011838 |
| ISBN-10: | 1260011836 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Seltman, Kent
Berry, Leonard |
| Hersteller: | McGraw-Hill Education |
| Maße: | 228 x 149 x 25 mm |
| Von/Mit: | Kent Seltman (u. a.) |
| Erscheinungsdatum: | 16.06.2017 |
| Gewicht: | 0,372 kg |
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