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Beschreibung
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
Über den Autor

Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds, where she co-developed and teaches the flagship interdisciplinary Innovation Thinking and Practice module with Tony Morgan and teaches qualitative research methods at the PhD level. Her main research interests include collaborative research and innovation, and the role of partnerships in addressing global development challenges.

Lena's background brings an international and interdisciplinary dimension to her writing, teaching and research. She holds Masters' degrees in Sociology and International Relations and was awarded a PhD with Recommendation of Research Excellence from the University of Leeds. Lena is also currently part of the team at the Leeds Institute of Teaching Excellence carrying out pedagogical research into interdisciplinary team-based teaching and learning with a focus on digital and employability skills.

Lena has a strong interest in innovation and research methods. She's a co-author of the 7th edition of the bestselling Management and Business Research (Sage, 2021), which provides readers with a clear and comprehensive overview of methods for conducting management and business research. Lena's other publications include a recent article in the British Journal of Management, containing a systematic overview of methods for qualitative network research, Understanding Global Development Research (Sage, 2017) and the UN-real World of Human Rights (Nomos, 2012).

Inhaltsverzeichnis
Chapter 1 Finding Your Feet in Management and Business Research
Chapter 2 Reviewing the Literature
Chapter 3 The Philosophy of Management and Business Research
Chapter 4 Designing Management and Business Research
Chapter 5 The Ethical Research
Chapter 6 Crafting Qualitative Data Through Language and Text
Chapter 7 Crafting Qualitative Data Through Observation and Participatory Research
Chapter 8 Framing and Interpreting Qualitative Data
Chapter 9 Crafting Quantitative Data
Chapter 10 Statistical Analysis of Quantitative Data
Chapter 11 Application of Machine Learning in Quantitative Research
Chapter 12 Disseminating Management and Business Research
Details
Erscheinungsjahr: 2026
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781529672527
ISBN-10: 152967252X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Jaspersen, Lena J.
Thorpe, Richard
Valizade, Danat
Auflage: 8. Auflage
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße: 246 x 189 x 30 mm
Von/Mit: Lena J. Jaspersen (u. a.)
Erscheinungsdatum: 20.02.2026
Gewicht: 1,05 kg
Artikel-ID: 135386907