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Made to Stick
Why Some Ideas Take Hold and Others Come Unstuck
Taschenbuch von Chip Heath (u. a.)
Sprache: Englisch

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Beschreibung
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.
Über den Autor
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Details
Erscheinungsjahr: 2009
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 291
Inhalt: 324 S.
ISBN-13: 9780099505693
ISBN-10: 009950569X
Sprache: Englisch
Ausstattung / Beilage: B-format paperback
Einband: Kartoniert / Broschiert
Autor: Heath, Chip
Heath, Dan
Hersteller: Random House UK Ltd
Arrow Books
Maße: 198 x 130 x 23 mm
Von/Mit: Chip Heath (u. a.)
Erscheinungsdatum: 23.01.2009
Gewicht: 0,241 kg
preigu-id: 101937321
Über den Autor
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Details
Erscheinungsjahr: 2009
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 291
Inhalt: 324 S.
ISBN-13: 9780099505693
ISBN-10: 009950569X
Sprache: Englisch
Ausstattung / Beilage: B-format paperback
Einband: Kartoniert / Broschiert
Autor: Heath, Chip
Heath, Dan
Hersteller: Random House UK Ltd
Arrow Books
Maße: 198 x 130 x 23 mm
Von/Mit: Chip Heath (u. a.)
Erscheinungsdatum: 23.01.2009
Gewicht: 0,241 kg
preigu-id: 101937321
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