Chip Heath: Made to Stick | Taschenbuch

Cover: 9780099505693 | Made to Stick | Why Some Ideas Take Hold and Others Come Unstuck

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Sprache: Englisch

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Beschreibung

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? Why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and MADE TO STICK is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.

Über den Autor

Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Erscheinungsjahr:	2009
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	324 S.
ISBN-13:	9780099505693
ISBN-10:	009950569X
Sprache:	Englisch
Ausstattung / Beilage:	B-format paperback
Einband:	Kartoniert / Broschiert
Autor:	Heath, Chip Heath, Dan
Hersteller:	Random House UK Ltd Arrow Books
Maße:	198 x 130 x 23 mm
Von/Mit:	Chip Heath (u. a.)
Erscheinungsdatum:	23.01.2009
Gewicht:	0,241 kg

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