Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung
What was it like to be an advertising woman on Madison Avenue in the sixties and seventies that Mad Men era of casual sex and professional serfdom? Now in her immensely entertaining and bittersweet memoir Jane Maas reveals all...

Was there really that much sex at the office?
Were there really three-Martini lunches?
Were women really second-class citizens?
Jane Maas says the answer to all three questions is unequivocally yes!

Based on her experiences as a copywriter who succeeded in this primarily male jungle and countless interviews with her peers Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he's used to find a 'date' for a client and the Ogilvy & Mather's annual Boat Ride a sex-and-booze-filled orgy from which it was said no virgin ever returned intact.

Wickedly funny and full of juicy inside information Mad Women also tackles some of the tougher issues of the era such as unequal pay rampant jaw-dropping sexism and the difficult choice many women faced between motherhood and career.
What was it like to be an advertising woman on Madison Avenue in the sixties and seventies that Mad Men era of casual sex and professional serfdom? Now in her immensely entertaining and bittersweet memoir Jane Maas reveals all...

Was there really that much sex at the office?
Were there really three-Martini lunches?
Were women really second-class citizens?
Jane Maas says the answer to all three questions is unequivocally yes!

Based on her experiences as a copywriter who succeeded in this primarily male jungle and countless interviews with her peers Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he's used to find a 'date' for a client and the Ogilvy & Mather's annual Boat Ride a sex-and-booze-filled orgy from which it was said no virgin ever returned intact.

Wickedly funny and full of juicy inside information Mad Women also tackles some of the tougher issues of the era such as unequal pay rampant jaw-dropping sexism and the difficult choice many women faced between motherhood and career.
Über den Autor
JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.
Details
Erscheinungsjahr: 2013
Fachbereich: Wirtschaftsratgeber
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780857501318
ISBN-10: 0857501313
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Maas, Jane
Hersteller: Bantam
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 198 x 127 x 14 mm
Von/Mit: Jane Maas
Erscheinungsdatum: 17.01.2013
Gewicht: 0,288 kg
Artikel-ID: 134462048