Constantinos Pantidos: Living Brands

Cover: 9781911498797 | Living Brands | Constantinos Pantidos | Taschenbuch | Englisch | 2018

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Sprache: Englisch

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Beschreibung

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and prioritizes the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level.

Über den Autor

Constantinos Pantidos is the Founder of Brand Aviators, a brand strategy agency that helps clients around the world build brands that liberate the very forces of life. Also a post-graduate university lecturer, Constantinos lectures on strategic marketing, consumer behavior, and consumer research.

Details

Erscheinungsjahr:	2018
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781911498797
ISBN-10:	1911498797
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Pantidos, Constantinos
Hersteller:	LID Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	236 x 159 x 37 mm
Von/Mit:	Constantinos Pantidos
Erscheinungsdatum:	20.09.2018
Gewicht:	0,716 kg