Roger Hargreaves

Mr. Men Little Miss is celebrating its 50th anniversary in 2021! Sanrio is developing a social media campaign to encourage brand engagement through WhatsApp filters and personality tests.

A brand with international appeal! In the UK, it's been the top children's book brand for the past 10 years. It's the #1 children's book brand in France, and the brand is growing in Asia with China predicted to be 25% of Mr. Men business in 2020.

120+ million books have been sold in 30 countries.

Sanrio, the creator of Hello Kitty, is now overseeing the Mr. Men Little Miss brand.

Mr. Men Little Miss is all about self-expression and humor, making it the ideal brand for this Facebook-, Twitter-, and YouTube-obsessed generation. Both kids and adults love to associate themselves with particular characters.

The Mr. Men Little Miss characters make it easy to express yourself! With emotions ranging from sunny to grumpy, and everything in between, these characters are the original emojis with a cast of over 90 characters to discover.