38,25 €*
Versandkostenfrei per Post / DHL
Lieferzeit 4-7 Werktage
Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team¿s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager¿s skill sets¿technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting.
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field.
Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models.
What You'll Learn
Learn the technical, business, and management skill sets of creative management
Lead and orchestrate teams of creatives
Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects
Shape your career trajectory toward creative management
Learn the dos and don¿ts of creative presentations
Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team¿s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager¿s skill sets¿technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting.
Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field.
Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models.
What You'll Learn
Learn the technical, business, and management skill sets of creative management
Lead and orchestrate teams of creatives
Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects
Shape your career trajectory toward creative management
Learn the dos and don¿ts of creative presentations
Teaches the technical, business, and management skill sets of creative management
Tips, tricks, and techniques for directing web, broadcast, and print projects
The dos and don'ts of creative presentations
Chapter 1: Start with a Blank Sheet of Paper.- Chapter 2: Leading a Creative Team.- Chapter 3: Leading an Advertising Creative Team.- Chapter 4: Leading a Design Creative Team.- Chapter 5: Brainstorming.- Chapter 6: Creative Exploration Tools.- Chapter 7: The Art of the Critique.- Chapter 8: The Art of the Pitch.- Chapter 9: The Art of Copywriting.- Chapter 10: The Art of TV and Radio.- Chapter 11: Career Trajectories Toward Creative Management.- Chapter 12: Invest in Your People.- Chapter 13: Don't Just Take It from Me.- Chapter 14: The Final Nutshell.
Medium: | Taschenbuch |
---|---|
Seiten: | 244 |
Inhalt: |
xvii
225 S. 14 s/w Illustr. 19 farbige Illustr. 225 p. 33 illus. 19 illus. in color. |
ISBN-13: | 9781484220559 |
ISBN-10: | 1484220552 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Hernández, Eleazar |
Auflage: | 1st ed. |
Hersteller: |
Apress
Apress L.P. |
Maße: | 235 x 155 x 14 mm |
Von/Mit: | Eleazar Hernández |
Erscheinungsdatum: | 21.10.2016 |
Gewicht: | 0,376 kg |
Teaches the technical, business, and management skill sets of creative management
Tips, tricks, and techniques for directing web, broadcast, and print projects
The dos and don'ts of creative presentations
Chapter 1: Start with a Blank Sheet of Paper.- Chapter 2: Leading a Creative Team.- Chapter 3: Leading an Advertising Creative Team.- Chapter 4: Leading a Design Creative Team.- Chapter 5: Brainstorming.- Chapter 6: Creative Exploration Tools.- Chapter 7: The Art of the Critique.- Chapter 8: The Art of the Pitch.- Chapter 9: The Art of Copywriting.- Chapter 10: The Art of TV and Radio.- Chapter 11: Career Trajectories Toward Creative Management.- Chapter 12: Invest in Your People.- Chapter 13: Don't Just Take It from Me.- Chapter 14: The Final Nutshell.
Medium: | Taschenbuch |
---|---|
Seiten: | 244 |
Inhalt: |
xvii
225 S. 14 s/w Illustr. 19 farbige Illustr. 225 p. 33 illus. 19 illus. in color. |
ISBN-13: | 9781484220559 |
ISBN-10: | 1484220552 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Hernández, Eleazar |
Auflage: | 1st ed. |
Hersteller: |
Apress
Apress L.P. |
Maße: | 235 x 155 x 14 mm |
Von/Mit: | Eleazar Hernández |
Erscheinungsdatum: | 21.10.2016 |
Gewicht: | 0,376 kg |