Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.

Introduction

The Raw Material - Data

Data Types and Format

How to use this book

Part One: Bare Analytics

1: Business Experiments / Experimental Design / AB testing

2: Visual Analytics

3: Correlation Analysis

4: Scenario Analysis

5: Forecasting / Time Series Analysis

6: Data mining

7: Regression Analysis

8: Text Analytics

9: Sentiment analysis

10: Image Analytics

11: Video Analytics

12: Voice Analytics

13: Monte Carlo Simulation

14: Linear Programming

15: Cohort Analysis

16: Factor analysis

17: Neural Network Analysis

18: Meta Analytics - Literature Analysis

The Part II: Analytics Input Tools or Data Collection Methods

19: Quantitative Surveys

20: Qualitative Surveys

21: Focus Groups

22: Interviews

23: Ethnography

24: Text Capture

25: Image Capture

26: Sensor Data

27: Machine data capture

Part Three: Financial Analytics

28: Predictive sales analytics

29: Customer Profitability analytics

30: Product Profitability analytics

31: Cashflow analytics

32: Value Driver Analytics

33: Shareholder value analytics

34: Risk Reward Analytics

35: Unmet need analytics

36: Market Size Analytics

37: Demand Forecasting

38: Market Trend Analytics

39: Non-customer analytics

40: Competitor analytics

41: Pricing analytics

42: Marketing channel analytics

43: Brand Analytics

Part Five: Customer Analytics

44: Customer satisfaction analysis

45: Customer Lifetime Value Analytics

46: Customer segmentation analytics

47: Sales Channel Analytics

48: Web Analytics

49: Social Media Analytics

50: Customer Engagement Analytics

51: Customer Churn Analytics

52: Customer acquisition analytics

Part Six: Employee Analytics

53: Capability Analytics

54: Capacity Analytics

55: Employee Churn Analytics

56: Recruitment channel analytics

57: Competency acquisition analytics

58: Employee Performance Analytics

59: Corporate culture analytics

60: Leadership Analytics

Part Seven: Operational Analytics

61: Fraud Detection Analytics

62. Core Competency Analytics

63: Supply Chain Analytics

64: Lean Six Sigma Analytics

65. Capacity Utilisation Analytics

66: Project and Program Analytics

67. Environmental Impact Analytics

68: Corporate Social Responsibility (CSR) Analytics

Index