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Cover: 9780679754336 | Karma Cola: Marketing the Mystic East | Gita Mehta | Taschenbuch
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Karma Cola
Marketing the Mystic East
Taschenbuch von Gita Mehta
Sprache: Englisch

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Beschreibung
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.
Über den Autor
Gita Mehta
Details
Erscheinungsjahr: 1994
Genre: Kochen & Backen
Rubrik: Essen & Trinken
Thema: Kochbücher & Grundkochbücher
Medium: Taschenbuch
Seiten: 208
ISBN-13: 9780679754336
ISBN-10: 0679754334
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mehta, Gita
Hersteller: Knopf Doubleday Publishing Group
Maße: 204 x 132 x 15 mm
Von/Mit: Gita Mehta
Erscheinungsdatum: 28.06.1994
Gewicht: 0,24 kg
preigu-id: 101030489
Über den Autor
Gita Mehta
Details
Erscheinungsjahr: 1994
Genre: Kochen & Backen
Rubrik: Essen & Trinken
Thema: Kochbücher & Grundkochbücher
Medium: Taschenbuch
Seiten: 208
ISBN-13: 9780679754336
ISBN-10: 0679754334
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mehta, Gita
Hersteller: Knopf Doubleday Publishing Group
Maße: 204 x 132 x 15 mm
Von/Mit: Gita Mehta
Erscheinungsdatum: 28.06.1994
Gewicht: 0,24 kg
preigu-id: 101030489
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