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Cover: 9781646630332 | Journeys with Jimmy Carter and other Adventures in Media | Jagoda
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Journeys with Jimmy Carter and other Adventures in Media
Buch von Barry Jagoda
Sprache: Englisch

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Beschreibung
Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life.
Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign."
This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.
Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life.
Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign."
This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.
Über den Autor
Barry Jagoda was television advisor to Governor Jimmy Carter and White House special assistant to the president. He was also an Emmy Award-winning writer and producer at NBC News and CBS News, including working with Walter Cronkite as producer for the Apollo 11 moon landing and for Watergate coverage. Jagoda is an authority on the transition from traditional media to the digital world that now challenges candidates, elected officials and international thought leaders.
Barry Jagoda earned a BA in American studies at the University of Texas, Austin, and an MS from the Graduate School of Journalism at Columbia University. With Texas roots, and after many years in New York and Washington DC, Jagoda now lives in San Diego and continues to be a campaign media advisor and media publicist for high technology companies. He is also a contributing writer for [...].
Details
Erscheinungsjahr: 2020
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9781646630332
ISBN-10: 1646630335
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Jagoda, Barry
Hersteller: Koehler Books
Maße: 235 x 157 x 21 mm
Von/Mit: Barry Jagoda
Erscheinungsdatum: 15.05.2020
Gewicht: 0,611 kg
Artikel-ID: 118201117
Über den Autor
Barry Jagoda was television advisor to Governor Jimmy Carter and White House special assistant to the president. He was also an Emmy Award-winning writer and producer at NBC News and CBS News, including working with Walter Cronkite as producer for the Apollo 11 moon landing and for Watergate coverage. Jagoda is an authority on the transition from traditional media to the digital world that now challenges candidates, elected officials and international thought leaders.
Barry Jagoda earned a BA in American studies at the University of Texas, Austin, and an MS from the Graduate School of Journalism at Columbia University. With Texas roots, and after many years in New York and Washington DC, Jagoda now lives in San Diego and continues to be a campaign media advisor and media publicist for high technology companies. He is also a contributing writer for [...].
Details
Erscheinungsjahr: 2020
Genre: Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9781646630332
ISBN-10: 1646630335
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Jagoda, Barry
Hersteller: Koehler Books
Maße: 235 x 157 x 21 mm
Von/Mit: Barry Jagoda
Erscheinungsdatum: 15.05.2020
Gewicht: 0,611 kg
Artikel-ID: 118201117
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