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Beschreibung

Preface

Publisher's acknowledgements



Part A INTRODUCTION

  1. Business and the economic environment


Part B MARKETS, DEMAND AND SUPPLY

The working of competitive markets Demand and the consumer Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

Pricing and output decisions in imperfectly competitive markets Business growth and strategy Multinational corporations and business strategy in a global economy Labour and employment Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

The economy and business activity National macroeconomic policy The global trading environment The global financial environment

Websites appendix

Key ideas

Glossary

Preface

Publisher's acknowledgements



Part A INTRODUCTION

  1. Business and the economic environment


Part B MARKETS, DEMAND AND SUPPLY

The working of competitive markets Demand and the consumer Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

Pricing and output decisions in imperfectly competitive markets Business growth and strategy Multinational corporations and business strategy in a global economy Labour and employment Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

The economy and business activity National macroeconomic policy The global trading environment The global financial environment

Websites appendix

Key ideas

Glossary