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Kategorien:
Beschreibung
Preface
Publisher's acknowledgements
Part A INTRODUCTION
- Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
The working of competitive markets Demand and the consumer Supply decisions in a perfectly competitive marketPart C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
Pricing and output decisions in imperfectly competitive markets Business growth and strategy Multinational corporations and business strategy in a global economy Labour and employment Government, the firm and the marketPart D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
The economy and business activity National macroeconomic policy The global trading environment The global financial environmentWebsites appendix
Key ideas
Glossary
Preface
Publisher's acknowledgements
Part A INTRODUCTION
- Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
The working of competitive markets Demand and the consumer Supply decisions in a perfectly competitive marketPart C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
Pricing and output decisions in imperfectly competitive markets Business growth and strategy Multinational corporations and business strategy in a global economy Labour and employment Government, the firm and the marketPart D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
The economy and business activity National macroeconomic policy The global trading environment The global financial environmentWebsites appendix
Key ideas
Glossary