It's Not How Good You Are, It's How Good Y...

Um unseren Shop nutzen zu können, müssen Sie Javascript in Ihrem Browser aktivieren.

Rückseite: 9780714843377 | It's Not How Good You Are, It's How Good You Want to Be | Paul Arden

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

11,10 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Sie können kein Produkt in den Warenkorb legen, da Javascript und technisch notwendige Cookies aktiviert sein müssen.

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

It's Not How Good You Are, It's How Good You Want to Be
is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Über den Autor

Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

Erscheinungsjahr:	2003
Genre:	Kunst
Rubrik:	Kunst & Musik
Thema:	Fotografie
Medium:	Taschenbuch
Seiten:	128
Inhalt:	128 S.
ISBN-13:	9780714843377
ISBN-10:	0714843377
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Arden, Paul
Hersteller:	Phaidon Phaidon Verlag GmbH
Abbildungen:	120 Abb., davon 40 farbig
Maße:	174 x 118 x 15 mm
Von/Mit:	Paul Arden
Erscheinungsdatum:	30.05.2003
Gewicht:	0,18 kg

Ähnliche Produkte