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Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.
Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.
Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.
Introduction
Chapter 1. What is Multimodal Analysis?
Chapter 2. The Hidden Meanings of Pictures and Images
Chapter 3. Modality: Experiencing the World through Images
Chapter 4. The meaning of Colour in Visual Design
Chapter 5. The Meaning of Typography
Chapter 6. Textures and Materiality
Chapter 7. Composition and Page Layout
Chapter 8. Diagrams and Flowcharts
Bibliography
Image Index
General Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft, Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350069138 |
| ISBN-10: | 1350069132 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Machin, David
Ledin, Per |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 231 x 156 x 17 mm |
| Von/Mit: | David Machin (u. a.) |
| Erscheinungsdatum: | 09.01.2020 |
| Gewicht: | 0,429 kg |
David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.
Introduction
Chapter 1. What is Multimodal Analysis?
Chapter 2. The Hidden Meanings of Pictures and Images
Chapter 3. Modality: Experiencing the World through Images
Chapter 4. The meaning of Colour in Visual Design
Chapter 5. The Meaning of Typography
Chapter 6. Textures and Materiality
Chapter 7. Composition and Page Layout
Chapter 8. Diagrams and Flowcharts
Bibliography
Image Index
General Index
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Allg. & vergl. Sprachwissenschaft, Importe |
| Rubrik: | Sprachwissenschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350069138 |
| ISBN-10: | 1350069132 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Machin, David
Ledin, Per |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 231 x 156 x 17 mm |
| Von/Mit: | David Machin (u. a.) |
| Erscheinungsdatum: | 09.01.2020 |
| Gewicht: | 0,429 kg |
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