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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles provide readers with the knowledge and skills they need to be able to analyze and produce successful multimodal texts and designs.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles provide readers with the knowledge and skills they need to be able to analyze and produce successful multimodal texts and designs.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
Part 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue
| Erscheinungsjahr: | 2004 |
|---|---|
| Rubrik: | Literaturwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 308 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415249447 |
| ISBN-10: | 0415249449 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Leeuwen, Theo Van |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 243 x 178 x 15 mm |
| Von/Mit: | Theo Van Leeuwen |
| Erscheinungsdatum: | 13.12.2004 |
| Gewicht: | 0,635 kg |
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
Part 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue
| Erscheinungsjahr: | 2004 |
|---|---|
| Rubrik: | Literaturwissenschaft |
| Medium: | Taschenbuch |
| Seiten: | 308 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415249447 |
| ISBN-10: | 0415249449 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Leeuwen, Theo Van |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 243 x 178 x 15 mm |
| Von/Mit: | Theo Van Leeuwen |
| Erscheinungsdatum: | 13.12.2004 |
| Gewicht: | 0,635 kg |
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