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Englisch
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Beschreibung
From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication.
Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
Über den Autor
MARK L. BRAKE is Professor of Science Communication at the University of Glamorgan, UK.
Zusammenfassung
Scientists, budding journalists and communications students will all find this practical handbook invaluable as they endeavour to communicate complex scientific issues to the masses
Inhaltsverzeichnis
Introduction; [...] & E.Weitkamp
The History and Development of Science and its Communication; [...]
Science in Popular Culture; [...] & [...]
Writing Science; E. Weitkamp
Broadcasting Science; T.Murcott
Presenting Science; K.Bultitude
Communicating Science in Museums and Science Centres; [...]
Science and the Citizen; C.Wilkinson
Conclusion.
Details
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Philosophie |
| Jahrhundert: | Antike |
| Rubrik: | Geisteswissenschaften |
| Thema: | Lexika |
| Medium: | Taschenbuch |
| Inhalt: | 192 S. |
| ISBN-13: | 9780230573864 |
| ISBN-10: | 023057386X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Brake, Mark L/Weitkamp, Emma |
| Redaktion: |
Brake, Mark
Weitkamp, Emma |
| Hersteller: |
Bloomsbury 3PL
Macmillan Education Bloomsbury Publishing plc |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Mark Brake (u. a.) |
| Erscheinungsdatum: | 01.12.2009 |
| Gewicht: | 0,279 kg |