Michael Czinkota: International Marketing

Cover: 9780357445129 | International Marketing | Michael R Czinkota (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

Über den Autor

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780357445129
ISBN-10:	0357445120
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Czinkota, Michael Ronkainen, Ilkka Cui, Annie
Auflage:	11th edition
Hersteller:	Cengage Learning
Maße:	275 x 214 x 27 mm
Von/Mit:	Michael Czinkota (u. a.)
Erscheinungsdatum:	01.09.2021
Gewicht:	1,36 kg

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