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Englisch
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Beschreibung
Navigate Global Markets with Confidence
International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.
International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.
Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.
With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
The authors created an accompanying slide deck for this book. Instructors using the book can contact [...] to request these ancillary materials.
International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.
International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.
Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.
With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
The authors created an accompanying slide deck for this book. Instructors using the book can contact [...] to request these ancillary materials.
Navigate Global Markets with Confidence
International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.
International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.
Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.
With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
The authors created an accompanying slide deck for this book. Instructors using the book can contact [...] to request these ancillary materials.
International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.
International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.
Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.
With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
The authors created an accompanying slide deck for this book. Instructors using the book can contact [...] to request these ancillary materials.
Über den Autor
M. Billur Akdeniz is a Professor of Marketing at the Paul College of Business and Economics, University of New Hampshire. Her research specializes in innovation, brand management, and international marketing. She is an award-winning teacher with expertise in marketing strategy and marketing analytics.
Details
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781637428481 |
| ISBN-10: | 1637428480 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Akdeniz, M. Billur
Vegt, Sebastian van der Cavusgil, S. Tamer |
| Hersteller: | Business Expert Press |
| Verantwortliche Person für die EU: | Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | M. Billur Akdeniz (u. a.) |
| Erscheinungsdatum: | 31.08.2025 |
| Gewicht: | 0,393 kg |