International Marketing & Export Management

Cover: 9781292016924 | International Marketing and Export Management | Gerald Albaum (u. a.)

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Kategorien:

Beschreibung

1 International marketing and exporting

2 Bases of international marketing

3 The international environment: culture; economic forces; and competition

4 The international environment: government, political and legal forces

5 Market selection: definition and strategies

6 Information for international market(ing) decisions

7 Market entry strategies

8 In depth withentry modes

9 Nonexport entry modes

10 Product decisions

11 Pricing decisions

12 Financing and methods of payment

13 Promotion and marketing communication 774

14 Supply chain management/logistics and handling export orders 854

Glossary

Index

1 International marketing and exporting

2 Bases of international marketing

3 The international environment: culture; economic forces; and competition

4 The international environment: government, political and legal forces

5 Market selection: definition and strategies

6 Information for international market(ing) decisions

7 Market entry strategies

8 In depth withentry modes

9 Nonexport entry modes

10 Product decisions

11 Pricing decisions

12 Financing and methods of payment

13 Promotion and marketing communication 774

14 Supply chain management/logistics and handling export orders 854

Glossary

Index

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