Pierre Xiao Lu is an international brand strategist in fashion and luxury brand business, and President and Professor of the Pierre Xiao Lu Institute of International Luxury Brand Strategy, Beijing, Shanghai, Paris and Milan. He is Visiting Professor at HEC Paris, ESSEC Paris-Singapore, the University of Paris Dauphine, and the Catholic University of the Sacred Heart in Milan. He was also a visiting scholar at Harvard Business School and the MIT Sloan School of Management. He received his PhD from ESSEC Business School in Paris and specializes in luxury brand management and luxury consumer behavior studies. He is the author of Elite China: Luxury Consumer Behavior in China and co-author of Luxury China: Market Opportunities and Potential and Quand la Chine s'éveille au luxe, la montée en puissance des marques Chinoises.

Author's Note. 1.Clearing Up the Misunderstanding of "Luxury" 2. The Uniqueness of International Luxury Brand Strategy 3. International Luxury Brand Management 4. International Luxury Brands' Consumer Management 5. International Luxury Brands' Design and Creative Management 6. International Luxury Brands' Global Marketing 7. International Luxury Brands' Omnichannel Retail Management 8. Integrated Marketing Communication of International Luxury Brands. Afterword