Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Third Edition (SAGE, 2016), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011), Entrepreneurial Finance: A Global Perspective(with Gary Gibbons and Carlos Silva SAGE,2015), and Advanced Introduction to Entrepreneurship (Edward Elgar, 2015). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.

Chapter 1: Importance of International Entrepreneurship
Profile: RidingO
Chapter Objectives
Introduction
International Versus Domestic Entrepreneurship
Motivations to Go Global
Traits of an International Entrepreneur
The Importance of Global Business
Summary
Chapter 2: Globalization and the International Environment
Profile: Virgin Australia Airlines
Chapter Objectives
Introduction
Strategic Effects of Going Global
Strategic Issues
Important Considerations
Summary
Chapter 3: Cultures and International Entrepreneurship
Profile: Miyako Hotels & Resorts
Chapter Objectives
Introduction
Nature of Culture
Seven Cultural Determinants
Summary
Chapter 4: The Global Monetary System
Profile: MTN
Chapter Objectives
Introduction
Foreign Exchange
Aspects of the Foreign Exchange Market
Nature of the Foreign Exchange Market
Foreign Exchange Rate Fluctuations
The Global Capital Market
Balance of Payments
Role of the International Monetary Fund and World Bank
Trade Financing
Summary
Chapter 5: Selecting International Business Opportunities
Profile: YPlan
Chapter Objectives
Introduction
Foreign Market Selection Model
Developing Foreign Market Indicators
Primary Versus Secondary Foreign Market Data
Sources of Country Market Data
Competitive Positioning
International Competitive Information
Summary
Chapter 6: Developing the Global Business Plan
Profile: Aentropico
Chapter Objectives
Introduction
Opportunity Assessment Plan
Purpose of a Global Business Plan
Summary
Chapter 7: International Legal Concerns
Profile: Spotify
Chapter Objectives
Introduction
Political Activity
Political Risk
Legal Considerations and Regulations
Intellectual Property and Organizational Form
Patents
Trademarks
Copyright
Trade Secrets
Licensing
Contracts
Business Ethics in a Global Setting
Summary
Chapter 8: Alternative Entry Strategies
Profile: vente-privee
Chapter Objectives
Introduction
Formulating the Global Strategy
Timing of Market Entry
Scale of Entry
Foreign Market Entry Modes
Entrepreneurial Partnering
Summary
Chapter 9: Global Marketing and R&D
Profile: Nando's
Chapter Objectives
Introduction
Technological Environment
Product Policy and Total Quality
International Research and Development
Developing the Global Marketing Mix
Summary
Chapter 10: Global Human Resource Management
Profile: Haier
Chapter Objectives
Introduction
Motivation Across Cultures
Sources and Types of Human Capital
Selection Criteria
The Global Mindset
Selection Procedures
Virtual Teams
Compensation Policies
The Hiring Process
Summary
Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy
Profile: Globant
Chapter Objectives
Introduction
Global Strategic Planning
Global Organizational Structure
Overall Organizational Structure
Organizational Structure and Degree of Centralization
Controlling the Global Venture
Managing Chaos
Summary