Seni Hazzan has taught at Berkeley, Harvard, Yale, Menlo and Pepperdine Universities; he is now a member of faculty at Hult International Business School based in Boston, Mass. A graduate of the Universities of Maiduguri, Yale, Berkeley and Pepperdine, he holds both CPA and FCA professional designations.

Alym Amlani CPA is a recognized thought leader and highly respected educator at the University of British Columbia's Sauder School of Business, the Langara School of Management, and Kwantlen Polytechnic University's Melville School of Business.

Paul Davis has returned to academia after a lifetime in international business. Trained as a lawyer in the United Kingdom, he emigrated to Canada and earned his doctorate in law from the University of Ottawa.

CHAPTER 1: MARKET CATEGORIES CHAPTER 2: THE VUCA FRAMEWORK CHAPTER 3: SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS CHAPTER 4: EMERGING MARKET MACROECONOMICS AND ANALYSIS CHAPTER 5: EMERGING MARKET CONSUMERS CHAPTER 6: MARKET ENTRY MODES CHAPTER 7. FORMULATING VISION AND MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS CHAPTER 9: SUPPLY CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS CHAPTER 10: LEGAL COMPLEXITY IN EMERGING MARKETS CHAPTER 11: HUMAN RESOURCES AND TALENT MANAGEMENT IN EMERGING MARKETS CHAPTER 12: FINANCING, FUNDRAISING, AND INVESTMENT IN EMERGING MARKETS CHAPTER 13: TRENDS AND OPPORTUNITIES IN EMERGING MARKETS APPENDIX